How Your Three Competitive Levers Define You

There are three primary levers available to steer your product or service competitively. As a service business, they may be Cost, Offerings, and Service. True, whether your business is cutting hair; being a clown; or, making real estate photography images.

These three levers are often used to define the three corners of the Iron Triangle.

Date: November 12, 2013

Author: JT

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New Biz Owners: Why You Need Focused Marketing

This is a topic that comes up frequently, no matter the market. Whether you’re in photography, social media, web design, nuclear power plant design, or selling new or used cars: You need to focus your marketing efforts.

All too frequently, new business owners want to promote themselves broadly, talking to everyone who will listen. On one hand, this is understandable. You just never know who might send future business your way. And that’s what you’re after. Right?

About Torben Photography

J. Torben Pedersen is the driving force behind Torben Photography.

JT specializes in Real Estate, Product, and Motorsport photography.

Residing in southeastern Michigan, he takes on engagements nationally as well.

Member of:

Member of Real Estate Photographers of America and International

Member, Professional Photographers of America

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Aerial Images!

Torben Photography also offers aerial drone photography. Popular with Commercial & Residential clients alike.

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