No surprise that, with real estate being a major part of Torben Photography’s business, I pay attention to industry trends. That can be the technology side looking at cameras, lenses, lighting. Real estate and who consumes digital photography, where and how. Or, a mix of those plus sales trends.
Way back in 2014, I wrote about the importance of high quality images (High Quality Images Do Sell Properties) in real estate. At the time, Redfin, a major brokerage in the U.S., had just done a detailed study of professional RE images and their benefits. In ’14, 90% of buyers started their search online, with 42% finding their home online. And, homes sell 32% faster (Shocking Stats About the Importance of Photography in Real Estate).
Roll the clock forward to 2021, the National Association of Realtors has posted a current study, Digital Cameras & Photography. A side note, perhaps you’ll chuckle along with me, when realizing the camera they use to promote the article, is a 42 year-old film camera and lens.
Their finding are only slightly changed 7 years later. Today, they find 89% of home buyers searched for a home on the internet. And, “51% of buyers found the home they purchased on the internet.”
If you are a real estate agent and want to take your own pictures, NAR provides a good list of reference sources to help you learn real estate photography.
Take the time to read through multiple resources. That way you can appreciate good or bad recommendations for what they are. For instance, the NAR article cited above, recommends using a 12-18mm lens. Well, maybe. Because they use different sensor sizes, the result of a ’12mm’ lens varies significantly depending on whether the camera is Full Frame, APS-C (cropped sensor), or Micro 4/3rds. The results can go from way-too-wide, creating bowling alleys, to just-right, or not nearly wide enough. Hint, the only camera you would generally use the 12-18mm on, would be APS-C.
You can take your own photographs. However, I’d be remiss if I didn’t mention, should things not turn out the way you’d like, just know Torben Photography’s happy to give you a hand.