How Your Three Competitive Levers Define You

There are three primary levers available to steer your product or service competitively. As a service business, they may be Cost, Offerings, and Service. True, whether your business is cutting hair; being a clown; or, making real estate photography images.

These three levers are often used to define the three corners of the Iron Triangle.

Date: December 18, 2013

Author: JT

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Using Feature Photos to Over Deliver

Real estate photography in much of the world, not just the U.S., suffers from a much maligned perception. This is often because the quality of pictures on online listing services are so absolutely terrible.

One of the things I try to do for my real estate photography customers, is capture some nice feature shots. These are those nice little ‘character’ or future nostalgia shots that everyone can appreciate.

About Torben Photography

J. Torben Pedersen is the driving force behind Torben Photography.

JT specializes in Real Estate, Product, and Motorsport photography.

Residing in southeastern Michigan, he takes on engagements nationally as well.

Member of:

Member of Real Estate Photographers of America and International

Member, Professional Photographers of America

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Aerial Images!

Torben Photography also offers aerial drone photography. Popular with Commercial & Residential clients alike.

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