There are three primary levers available to steer your product or service competitively. As a service business, they may be Cost, Offerings, and Service. True, whether your business is cutting hair; being a clown; or, making real estate photography images.
These three levers are often used to define the three corners of the Iron Triangle.
Real estate photography in much of the world, not just the U.S., suffers from a much maligned perception. This is often because the quality of pictures on online listing services are so absolutely terrible.
One of the things I try to do for my real estate photography customers, is capture some nice feature shots. These are those nice little ‘character’ or future nostalgia shots that everyone can appreciate.